Auto reminders are a great way to automate tasks for you, or your associates, to accomplish after an action. They can stem from life events, client activity, tags, sales opportunities, and sales triggers. These are best used for tasks that some discretion with such as proposals/engagements. When it comes to sending out reviews, you always want to send those out after the proposal has occurred to ensure no surprises are ruined!
Auto messages are a great way to remove repetitive tasks off your associate's plates and ensure that those tasks are getting completed. Such messages could be for reviews post-sale for everything outside of bridal, service/cleaning messages on a repeat basis, and life events.
There is a fine balance between the two options. You don't want to inundate your associates with too many reminders, but you also don't want to spam your customer's devices. Associates have great intentions to complete all of their reminders, but they can get lost in busy days, which is why auto-messages are a great way to make sure those important messages are going out on a regular basis. These touch points are key to furthering your relationships with your customers, but they're also a way where you can drive more foot-traffic into the store to create more opportunity for the associates.