Does a client have to be opted-in to receive a Mass Message?

No. Clients do not have to be opted-in to receive a Mass Message, although it is STRONGLY recommended in order to comply with the Telephone Consumer Protection Act. The TCPA requires explicit consent before sending marketing texts. Sending Mass Messages to clients who haven't opted in can result in penalties such as your messages being flagged as spam, fines, or clients taking legal action such as filing a lawsuit against your store. Requiring opt-in helps keep your business safe and compliant with the law.

If you would like to ignore opt-ins when sending a Mass Message, you can do so by following the steps below:

When configuring the Mass Message, there is a toggle switch labeled, "Require client opt-in for marketing messages." Make sure that the toggle switch is turned off and clients will not be required to opt in. 

Please note that clients who have previously opted out of messaging will not receive any mass message or individual message unless they opt back in.

If you have any questions regarding Mass Messages or TCPA compliance, reach out to our Customer Support Team at [phone] or [e-mail].